Dear Colleague,

We are pleased to announce that we are an official media partner of the 3rd annual Self Organising Networks (SON) 2012 and the brochure is now available to download. Featuring a world-class speaker line up, including a number of hand-picked pioneering operators giving feedback on SON trials and deployments, the event offers a fantastic opportunity to learn about the movement towards network automation as a way of reducing network cost and optimising network quality.

Through an eclectic mix of workshops, industry debates, presentations, technical showcases and informal drinks receptions, the only dedicated SON event in the globe offers an excellent platform for networking and learning, in order to discuss the technical and strategic considerations for deploying SON, a key differentiator for operators in the wireless market.

Confirmed Operator speakers include:   Melanie Slater Lead Member of Technical Staff AT&T   Javan Erfanian DMTS Bell Mobility Canada   Ljupco Jorguseski Senior Consultant TNO   Pieter Veenstra Architect KPN   Davron Azizov Head, PR Division Ucell   Antonio Manzalini Project Manager, Strategy & Innovation Telecom Italia   David Haszeldine International Technology Economics T-Mobile/Deutsche Telekom UK   Luis Angel Sanchez Head of Innovation 2.0 Telefonica   Pawal Lech ICT Projects Unit Manager Polkomtel   Tom Guldberg CEO Cloudberry Mobile

Key Topics to be addressed:

• Defining SON and its multiple uses
• Analysis of the key advantages of automation - cost savings and network optimization
• Interaction and trade off between different SON features
• Updates on Multi Vendor SON and Standardisation
• Examining diverse deployment scenarios: indoor environments, metro-zones, backhaul & core networks
• Ensuring zero-touch networks for M2M and Cloud
• Quantifying SON savings and minimising the network lifecycle cost
• Managing SON features in Multi-layer, Multi-access HetNets
• Ensuring SON robustness and scalability in a Multi-technology environment
• Using network intelligence and data analytics to create a Cognitive Network
• Defining the future developments of SON: creating a Closed-Loop Network