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LightSquared Announces Brightstar as Preferred Supply Chain Services Provider
RESTON, Va. and CHICAGO, Ill., October 24, 2011 – LightSquared™, a wholesale carrier building a nationwide wireless broadband network that will create consumer choice and drive industry innovation, has named Brightstar, a global leader in services and solutions for the wireless industry, as LightSquared’s preferred supply chain services provider. Brightstar will provide LightSquared’s partners with a comprehensive set of supply chain services so they can deliver their products to market faster.
Brightstar has global experience addressing the broad range of challenges facing the world’s leading device manufacturers, operators and retailers, including product development, inventory management, device fulfillment, demand forecasting and local market intelligence.
Brightstar will offer each of LightSquared’s partners a customizable suite of mobile device-related products and services that complement their business needs. As many of LightSquared’s partners are entering the wireless market for the first time, they can harness Brightstar’s services to achieve greater efficiencies as they launch new products and services, and tap into new market segments.
“The LightSquared business model is a perfect fit for the comprehensive services delivered by Brightstar,” said Marcelo Claure, chairman and chief executive officer of Brightstar. “We can ease the challenges experienced by companies that are new entrants to the wireless market by guiding them through product forecasting, distribution and activation. In such a competitive market, it is essential that these functions be implemented as efficiently as possible, and Brightstar has the capabilities and expertise to execute properly. We’re proud to work with LightSquared, whose bold vision for nationwide connectivity will open the wireless market to a variety of new companies.”
“LightSquared’s business model will allow a broad range of companies to enter the wireless market with innovative products. While we are a wholesale operator, we have partnered with Brightstar to offer their supply chain services to our partners, which will in turn help them go to market faster and contribute to their success,” said Sanjiv Ahuja, chairman and chief executive officer of LightSquared. “We’re proud to work with
Brightstar, which has a significant track record of working with the world’s leading wireless players and successfully delivering products to consumers.”