Ra’anana, Israel – May 27, 2014 – Pontis Ltd, the leading provider of Continuous Contextual Engagement solutions optimizing personalized contextual marketing for Communication Service Providers (CSPs), today announced the launch of a new contextual analytics, engagement and execution solution, which increases mobile data service adoption, opens new monetization opportunities with OTT partners, and optimizes customers' service experience.

Pontis’ new solution uses a unique analytical model to build the "data profile" of each customer and automatically engage in a personalized manner. With full integration to DPI and PCRF network systems, the new Pontis solution enables CSPs to execute personalized actions that leverage the real-time context of each individual customer including customer engagement, product activation and price plans, and applying dynamic network policies such as zero-rate data. By leveraging carrier-grade, contextual, real-time big data analytics and personalized fulfillment technologies, Pontis enables the type of personalized service that improves service experience and increases data adoption and revenues.

“Simplified fixed data price plans have become the prevailing approach in many markets. However, they fail to maximize revenue potential and properly address the customers' dynamic digital lifestyles” says Udi Ziv, CEO of Pontis. “Our new solution revolutionizes the way operators manage the mobile data business by tailoring the relevant experience for every customer at any time. Most importantly, we’ve demonstrated that our contextual and personal engagement dramatically improves service adoption, usage, and satisfaction, leading to increase in data revenues by 15%.”

"Our new contextual analytics solution enables our clients to execute personalized actions that leverage the real-time context of each individual customer," said David Ronen, Product Manager of Data Solutions at Pontis. "This immediate, meaningful, and personal customer engagement helps CSPs more effectively reach their business objectives and interact with their customers in an entirely new and personalized way." 

The Pontis solution can be applied differently as the CSPs data strategies evolve to focus on service adoption, monetization, or service experience. It supports a wide range of business needs and use cases such as migration from 3G to 4G ad-hoc speed boosters, on-demand services, bridge bundles, application-based differentiation, sponsored data with OTT partners, and more.