Research In Motion has changed its name and will now operate under the iconic name BlackBerry. Company also launched much awaited BlackBerry 10, the re-designed, re-engineered, and re-invented BlackBerry platform. Company will make it available via two new LTE-enabled smartphones, the BlackBerry Z10 (all-touch) and BlackBerry Q10 (touch with physical keyboard) smartphones.

BlackBerry unveiled the new BlackBerry Z10 and BlackBerry Q10 smartphones at events held simultaneously in New York, Toronto, London, Paris, Dubai, and Johannesburg.

BlackBerry 10 features BlackBerry Hub, a single place to manage all conversations whether personal or work email, BBM messages, social media updates or notifications. BBM (BlackBerry Messenger) in BlackBerry 10 also includes voice calling and video chat, and introduces the ability to share the screen with another BlackBerry 10 contact.

The new BlackBerry 10 smartphones feature 1.5 Ghz dual core processors with 2GB of RAM, 16GB of internal storage, and an expandable memory card slot. Both feature a micro HDMI out port for presentations, and advanced sensors such NFC (near field communications) to support mobile payments and the exchange of information with a tap of the smartphone. They also have a removable battery.

According to company, the BlackBerry World storefront, now includes 70,000 BlackBerry 10 apps. Facebook, Twitter, LinkedIn and Foursquare apps for BlackBerry 10 are preinstalled.

Models of the BlackBerry Z10 and BlackBerry Q10 will be available from carriers to support their respective 4G LTE or HSPA+ networks, and all the available models include connectivity support for global roaming. The BlackBerry Z10 and BlackBerry Q10 smartphones will also each come in White and Black.

In the UK, the BlackBerry Z10 will be available beginning tomorrow on pay monthly contracts and pre-pay plans from EE, O2, Vodafone, Phones 4u, BT, 3UK and the Carphone Warehouse. While in Canada, the BlackBerry Z10 will be available on February 5th. 

In the U.S. market, company expects availability with most carriers for the BlackBerry Z10 to be in March.