CEO Philipp Humm's management team at T-Mobile USA intends to bring about a decisive improvement in the company's operations and gain market share with its challenger strategy presented in New York, said the company in a press release.

Deutsche Telekom confirmed its goal of extending its current lead with HSPA+ technology as the largest nationwide 4G network by doubling the transmission speeds to 42 Mbit/s capability and by offering an expanding line-up of HSPA+ devices including smartphones and tablets. 

Operator says that it's 4G expansion has already had a positive impact on churn development and the churn rate has declined significantly in areas where T-Mobile USA has already been offering 3G and 4G services for several quarters compared with regions where it only offers 2G services. 

Also as part of the new strategy, greater network coverage and improving in-home coverage is planned. T-mobile does not specify but seems femtocell push as well.

LTE technology is also to be introduced once devices are readily available and once device quality is on par with the HSPA+ network says operator, although that will probably not be for a few years. 

Obermann and Humm also said the management was addressing the long-term challenges facing the industry. The key area is improving T-Mobile USA's spectrum position. Deutsche Telekom is exploring various options to acquire additional spectrum and reduce the gap regarding economies of scale compared with its larger competitors, including partnering with other companies. Obermann and Humm stressed the strength of the US unit, which is generally strong enough to fund itself and will do this with regard to future investments.