Ericsson will launch at IBC 2015 new solutions and services that will empower customers to put the connected consumer at center stage in the new internet era of television. This will enable its customers to meet this new agenda head-on with the debut of new solutions that have been built to ensure consumer satisfaction and delight. The company will show how this is achieved through the delivery of seamless experiences, personalized discovery, immersive content and constantly evolving services.

Ericsson will extend its leadership in software defined video processing with specific launches and announcements as well as highlighting how cloud-enabled architectures are being leveraged throughout a growing number of its solutions. It will demonstrate the benefits of portfolio integration across its TV and media business, enabled by the company's pro-active acquisition of leading companies in the industry.

The company's booth (#1.D61) at IBC 2015 will showcase the following:

• Solutions for media enrichment which maximize the value of programming for rights holders and broadcasters, including immersive sports graphics, and portfolio updates around live captioning and metadata.

• Ericsson's media processing portfolio which delivers ultimate flexibility, quality and efficiency in media management, encoding, transporting and delivering video as well as new launches and announcements in advanced video processing and virtualization.

• Media publishing services including managed playout and information on new Ultra HD channel launches; alongside all back-office functionality for business processes, consumer authentication, billing and advanced viewer analytics to deliver TV Anywhere and OTT (over-the-top) services

• Media delivery solutions to cache, optimize, store, process and edge-optimize video delivery in both fixed and mobile IP networks as well as new product updates around cloud DVR and VOD (video on demand).

• Media capabilities to offer truly differentiated consumer experiences including updates to Ericsson's TV platforms and content discovery and personalization.

• Media insights and expertise including findings from the company's recently published ConsumerLab TV & Media report, its Media Vision 2020 and for the first time, an on-booth live studio, presenting ask-the-expert sessions with senior Ericsson spokespeople.