Femtocells appeal to the majority of US broadband householders with mobile phones according to Femto Forum, an independent industry and operator association . The Femto Forum commissioned Parks Associates to conduct this custom consumer research in the U.S. and it will be followed by similar surveys in Europe and Asia. 

According to report, 56% found femtocells appealing once they were described of these, two thirds found the technology either “very” or “extremely” appealing.

Although only 10% were already familiar with femtocells, 89% of this group were keen to have a femtocell, suggesting that interest will increase as femtocells become more widely understood.

72% of consumers who found femtocells appealing were very interested in at least one advanced femtocell service such as a Virtual Home Number, which rings every cell phone in the home. Half of these were willing to pay $4.99/month for their single favorite service or $9.99/month for a bundle of their favorite three.

Among consumers who consider themselves likely to change operator in the next 12 months, 44% said that they would very likely reconsider if offered a femtocell. Similarly, 35% of consumers in multi-operator households said they would likely consolidate their services around a single provider who offered a femtocell.

U.S. Consumer Attitudes on In-Home Mobile Services and Femtocells surveyed 1,100 mobile consumers in the U.S. over a 2-week span in May 2010.