UK’s operator EE has one million LTE customers now. EE has achieved its goal of signing up one million 4G customers by the end of the year, four months sooner than expected.

EE launched the LTE service on October 30th 2012 and since then adoption has been driven by EE’s rapid country-wide network rollout.  More than 100 towns and cities now have 4G LTE service.

According to EE, nearly half of users are using fewer or no public WiFi spots since using 4G. A third of UK 4G users stream more content over 4G, than they did on 3G, with BBC iPlayer, Netflix and Sky Go the favourite TV services and tablets driving 60% more video streaming  on smartphones.

4G is also enabling people to go beyond streaming and browsing, with 19% of users shopping more on their smartphone or tablet, than they did with 3G Business and 4G.