Verizon Wireless will hold a news conference on 6 October during CTIA Enterprise & Applications 2010, in San Francisco according to the company press release. 

Lowell McAdam, president and CEO of Verizon, will detail the company’s major 4G LTE network launch.

Verizon Wireless expected to commercially launch its LTE 4G network in up to 30 markets in 2010, covering is 100 million people.

Verizon has already said that by 2013 the LTE coverage map will match it's current 3G coverage map. Company will likely add LTE coverage in some places that don't have 3G today in 2013.