Ericsson and Qualcomm will demonstrate evolved Broadcast over LTE (Multimedia Broadcast Multicast Services, eMBMS) at Mobile World Congress (MWC) 2012 in Barcelona. eMBMS enables more efficient use of available spectrum and mobile networks.

eMBMS is a highly efficient means of broadcasting content to multiple users simultaneously, utilizing LTE networks. This has the potential to greatly reduce the cost for distribution of popular multimedia content - both for streaming as well as for content delivered during off-peak hours, stored in mobile device memory, and accessed at a time of the user's choosing.

eMBMS may be particularly useful during live events, such as music concerts or sports events, where millions of consumers are simultaneously viewing the same content, and where eMBMS could be used to broadcast complementary content, like different camera angels for instance, to users of LTE devices.

By introducing eMBMS, operators can make better use of their available spectrum and free up network capacity. In this way, operators will be able to maximize efficiency when offering services such as live TV, video on demand, podcasts and even software upgrades to a large number of mobile devices and set-top boxes.